Samsung, which once led the smartphone market in India, slid to the third place within the quarter that resulted in December, even because the South Korean big continues to make major bets on the uncommon handset market that’s nonetheless rising. 158 million smartphones shipped in India in 2019, up from 145 million the yr earlier than, in accordance with analysis agency Counterpoint.
Chinese language agency Vivo surpassed Samsung to change into the second largest smartphone vendor in India in This fall 2019. Xiaomi, with command over 27% of the market, maintained its prime spot within the nation for the tenth consecutive quarter.
Vivo’s annual smartphone cargo grew 76% in 2019. The Chinese language agency’s aggressive positioning of its funds S sequence of smartphones — priced between $100 to $150 (the candy spot in India) — within the brick and mortar market and acceptance of e-commerce gross sales helped it beat Samsung, stated Counterpoint analysts.
Vivo’s market share jumped 132% between This fall of 2018 and This fall of 2019, in accordance with the analysis agency.
Samsung has dramatically lowered costs of a few of its handsets within the nation and in addition launched smartphones with local features, however it’s struggling to compete with a military of Chinese language smartphone makers. The corporate didn’t reply to a request for remark.
Realme has taken the Indian market by storm. The 2-year-old agency has replicated Xiaomi’s playbook within the nation and to date targeted on promoting aggressively low-cost Android smartphones on-line.
Vivo and Oppo, however, have through the years expanded to smaller cities and cities within the nation and inked offers with retailers. The businesses have supplied retailers fats fee to incentivize them to advertise their handsets over these of the rivals.
Xiaomi, which entered India six years in the past, bought handsets solely by means of on-line channels to chop overhead, however has since established presence in about 10,000 brick and mortar shops (together with some by means of partnership with huge retail chains). The corporate stated in September final yr that it had shipped 100 million smartphones in the country.
India surpasses the U.S.
The report, launched late Friday (native time), additionally states that India, with 158 million smartphone shipments in 2019, took over the U.S. in annual smartphone cargo for the primary time.
India, which was already the world’s second largest smartphone marketplace for complete handset set up base, is now additionally the second largest marketplace for annual cargo of smartphones.
Tarun Pathak, a senior analyst at Counterpoint, instructed TechCrunch that about 150 million to 155 million smartphone items had been shipped within the U.S. in 2019.
As smartphone shipments decline in most international locations, India has emerged as a uncommon market the place individuals are nonetheless exhibiting nice urge for food for brand new handsets. There are practically half a billion smartphones in use within the nation right this moment — however greater than half a billion folks within the nation are but to get one.
The nation’s slowing economy, nonetheless, is understandably making its mark on the smartphone market as effectively. The Indian smartphone market grew by 8.9% final yr, compared to 10% in the previous year.