A brand new annual survey taken earlier than the present COVID-19 disaster led to restrictions of motion in a lot of the U.S. suggests excellent news for Amazon, Fb’s dominance unthreatened and continued development in podcasting.
Edison Analysis and Triton Digital launched their annual Infinite Dial survey final week, compiling information on customers’ use of sensible audio system, podcasts, music streaming and social media from 1,500 individuals (aged 12 and older) to check year-over-year modifications. Listed here are a number of fascinating findings:
Voice assistants and sensible audio system
Sixty-two p.c stated they use a voice-based digital assistant, mostly by way of a telephone or a pc. There was loads written about interactive voice as the subsequent main medium for human-computer interplay after cellphones, so it’s noteworthy to see that use of the know-how continues to be related to private computing units relatively than hands-free sensible audio system positioned within the surrounding setting.
Good speaker possession did enhance to 27% of respondents, up from 24% in 2019, although respondents owned a mean 2.2 audio system. In actual fact, the cohort that owned three or extra audio system elevated from one-quarter to one-third of homeowners in only a yr, with Amazon Alexa persevering with to dominate market share.