I’ve this shopper who I affectionately name “The WordPress Fear Wart.”
As a result of this man’s total enterprise, product line, model, and net presence is totally wrapped up in his WordPress web site. All of which was nicely and good at first 5 years in the past. However the larger he will get, the extra he depends on all of it working, and the extra his earnings is tied up into the software program, the extra weak he feels, the extra in danger his enterprise is from being obliterated by a jealous hater or hacker, and the extra he worries about it.
Cannot say as I blame him for the worrying half although.
Personally, I feel WordPress is a big benefit for on-line entrepreneurs. It is simplicity is unmatched. And I’ve used it myself for years, and nonetheless do in some ventures. Nevertheless it’s additionally riddled with safety issues, particularly as a result of it is the #1 platform and is probably the most focused by hackers.
Not an enormous deal should you’re a mommy blogger doing it for enjoyable.
But when your total enterprise is sure by blood to WordPress?
It is positively an issue.
And the rationale it is an issue is due to all the safety “holes” it has, and that continually need to be plugged in and stuck. And my shopper is (rightfully so!) afraid as a result of he goes in and he updates it and abruptly his server crashes. He is had that occur quite a few occasions the place he up to date a plugin in and the entire thing comes crashing down. That is nothing in opposition to WordPress, it is simply the character of software program. I’ve seen it occur after I did my time as a Nuclear Engineer for the Navy in addition to after I ran a $12 million price range working for Encyclopedia Brittanica as a software program developer.
And so there’s simply this nervousness he has about WordPress.
It is alleged to be easy and it’s. However on the subject of operating an ever-growing and eer-expanding enterprise, with a number of plugins and safety patches it would not at all times work collectively in excellent concord.
Cellular apps are Net 3.0 for my part. And in 5 to 10 years companies can have some type of app in the event that they need to keep aggressive. They’ve only a few – if any – of the safety issues net primarily based content material administration platforms have. They make consuming content material ridiculously simple since everybody has their telephones with them on a regular basis, in every single place they go. And whether or not somebody likes it or not, the statistics do not lie. The latest stats present the common individual touches their cell phone 2,617 occasions per DAY. They’re at all times inside 3 ft of their telephones, even when consuming, driving, touring, exercising, dressing, purchasing, ready for appointments, sleeping, or whereas within the rest room. That is why 70%+ of digital content material is consumed on a cellphone. And 92% of the time individuals are on their cellphone they’re in a cell app.
Which means that’s the place your prospects are.
It does not imply to not use WordPress or an HTML web site for a few of your online business’s wants.
However on the subject of content material consumption, why not go the place they’re already going, and do it in a approach that is protected against the hackers at all times making an attempt to convey good companies down?